CASE STUDY

Ballymore.

Ballymore was founded in Ireland in 1982. Since the launch of this family business, the scale and ambition has grown and has led them to being pioneers of some of Europe’s largest regeneration projects.

With placemaking and a connection to arts and culture at the core of their work, Ballymore’s vision is always creative, carefully executed and broad in scope, putting quality of life centre stage. 

Ballymore’s ethos has never changed in their growth, they continue to deliver work to the highest standards on every individual element of every development, creating places in which people, business, culture and society can thrive.

 

The brief.

To translate their business and family values into their digital efforts. The importance placed on the arts and shift away from “house building” is underlined with their focus firmly on using their channels to educate and evoke conversation. Related topics of architecture, design, community building and support all speaks of the latest advancements in urban living. The social media channels of Ballymore need to be up to date with company developments and used as spokes piece and invitation for industry and resident dialogue. 

A digital market square that became an inclusive place to meet, deep delve into community challenges and global trends, all whist fiercely championing independent community projects, art and music. 

 

marketing strategy

social mediA

community building

The results.

instagram followers

+0k

linkedin followers

+0k

twitter followers

+0k

 

 

Marketing Strategy

Having worked with Ballymore for an extended number of years, we have had the opportunity to revise and rework strategies as the business and its focus evolves. Social media content is created in tandem with their editorial content and Public Relations efforts, but with a very district communicative and approachable blueprint. With a varied portfolio of work it remains imperative that the core values is central to their scope of work and compatible to transcend into multiple communities. 


SOCIAL MEDIA

A consistent user experience across their platforms and website has been set as the true north of their social activities. A localised strategy is tactically evolving with continual posts plans created and rolled out onto individual platforms to suit the nature and audience of each platform. Community engagement has become a pronounced focus in recent years.  The Ballymore social channels are pro-actively supporting commercial tenants, the wider community and residents, open an   elocution digital wellbeing. Platforms include Instagram, Facebook, linked In & Twitter.


COMMUNITY BUILDING

Marketing Property has been successfully managing the social channels and their subsequent evolution for over 7 years.  We work alongside the communication department to ensure Ballymore brings unique and effervescent visual content, captions and copywriting, themes, graphics and animation to their followers. Ballymore’s key goals remain to transcend that of property development and make a real impact and difference for the betterment of the communities they integrate into. From their initial launch, we have helped Ballymore attract to over 22,000 followers organically on Instagram epitomising the company’s attitude towards creativity and unique design.

CLIENT TESTIMONIALS

  • “Totally changing my view on online marketing, they have proved that it really does work. And taught me a huge amount along the way.”

    - Embassy Gardens

Item 1 of 3