CASE STUDY
Embassy Gardens.
Building and sustaining a community around one of London’s most talked-about developments in recent years.
The centrepiece to the Nine Elms regeneration project, Embassy Gardens is a mixed-use development wrapped around the US Embassy. The neighbourhood covers approximately 8ha, providing over 1,500 homes, world-class amenities and the now-famous ‘Sky Pool’. It is a world first in engineering, connecting two buildings, ten stories high. What has been created is a dynamic lifestyle hub where people work, live, shop and socialise.
The brief.
To deliver and activate an online marketing strategy that would communicate the brand, its key messages, important dates and more to core audiences. This would also cover activation across official launch ‘moments’ for the site, ensuring the whole development (and not just the iconic Sky Pool) made a splash in the most impactful way.
Community building
Content creation
marketing Management
Instagram & Facebook
Reporting
Our strategy.
Working with property developers Ecoworld & Ballymore, we created themes and tone of voice for social media content that would be tied to email marketing and their events schedule. The strategy was congruent across brand platforms with integrated key messages, key words and outlined opportunities to create content tailored towards their community-building goals.
key moments
The launch of Embassy Gardens was our first key moment in the relationship. This involved the creation of visual content, captions and copywriting, themes, graphics, animation and interactive content for the launch across all digital channels.
Our main goal of these efforts was to educate audiences on the wider Nine Elms area; to interact and engage with communities across Vauxhall, Nine Elms and Battersea and to attract and maintain new audiences to our channels.
testimonials
"They sure know how to provide a clear way to get your brand across to your audience in a clear and creative manner."
"Steering our marketing strategy for over 3 years now, the team are highly motivated and professional, going above and beyond."
"Totally changing my view on online marketing, they have proved that it really does work!! They’ve also taught me a huge amount along the way."
CLIENT TESTIMONIALS
