Organic social media

1. Strategy:

• Developed a comprehensive social media strategy that highlighted Thames City's key features, sustainability initiatives, and community-centric approach.

• Thames City utilized platforms such as Instagram and Linked In to reach a diverse audience interested in London real estate, design and architecture, urban planning, and advances in modern city life.

2. Content Creation:

• Regularly posted visually appealing content, including high-quality images, videos, and 360-degree virtual tours of Thames City.

• Featured behind-the-scenes glimpses, interviews with architects and designers, and updates on construction progress to keep the audience engaged.

3. Community Engagement:

• Encouraged user-generated content by launching campaigns like #12HealthyDaysOfChristmas, where residents and potential buyers got a glimpse into healthy urban living.

• Responded promptly to comments and messages, fostering a sense of community, addressing inquiries effectively, and resharing posts, Reels and stories Thames City got tagged in.

4. Analytics and Optimization:

• Monitored analytics to understand audience behaviour, peak engagement times, and content preferences.

• Adjusted the content calendar and strategy based on insights gathered from social media analytics.

paid advertising

1. Meta (Facebook and Instagram) Ads:

• Developed targeted ad campaigns to reach specific demographics interested in luxury real estate and urban living in London.

• Created and Utilized video ads to showcase different aspects of Thames City, such as residential spaces, amenities, and green spaces.

• Ran retargeting ads to re-engage users who had previously shown interest in Thames City but hadn't taken further action.

2. Google Ads:

• Employed Google Ads to capture potential buyers actively searching for real estate in the Nine Elms and adjacent areas.

• Utilized location-based targeting to ensure the ads reached individuals in relevant geographical areas to reach local and international buyers.

• Implemented ad extensions to provide additional information, such as floor plans, pricing, and contact details.

3. A/B Testing:

• Conducted A/B testing on ad creatives, copy, and targeting parameters to optimize ad performance and maximize ROI.

• Adjusted bidding strategies based on performance data to ensure cost-effectiveness.

results

Between 1/8/23 and 5/12/23, Meta Ads contributed 4,431 clicks to website. Between 9/8/23 and 6/10,23, Meta ads generated 80 leads, of which 15% converted to call and 2.5% converted to viewing.

Between 3/9/23 and 22/11/23, according to sales data, Google Ads generated 148 leads, resulting in 2.03% converting to call and 0.68% converting to viewing.

The combined efforts of organic social media engagement, compelling content creation, and targeted paid advertising successfully positioned Thames City as a sought-after development in London's Nine Elms, ultimately driving interest, inquiries, and sales.