CASE STUDY
The Brentford Project.
The Brentford Project is a dynamic mixed-use development in London's West, representing a prime example of placemaking and urban regeneration. With world-class amenities, ample green space along the riverfront, and a nod to the area's industrial past in its contemporary architecture, The Brentford Project is a testament to the revitalization of Brentford.
Objective.
Our primary objective is to establish The Brentford Project as a premier destination and a viable alternative to some of West London's more traditional neighbourhoods by effectively showcasing its unique blend of modern living, industrial aesthetics, and community-centric design. We aimed to engage with the local community, attract potential residents and commercial tenants, and serve as a modern-day bulletin board for businesses within the development.
organic social media
content creation
community building
Organic social media
1. Strategy:
Developed a strategic organic social media plan to highlight the diverse aspects of The Brentford Project, emphasizing its connectivity, green spaces, and architectural uniqueness.
We utilized Instagram to reach a varied audience, including potential residents, local businesses, and those interested in urban regeneration.
2. Content Creation:
Curated visually captivating content, including professional photography, drone footage, bespoke Reels and time-lapse videos showcasing the development's construction progress and finished apartments and amenities.
Emphasized the unique blend of industrial and contemporary architecture, green spaces, and the connectivity of The Brentford Project to the river and high street.
Showcased the vibrant community life through event coverage, interviews with residents, and behind-the-scenes glimpses of show homes and commercial spaces.
3. Community Engagement:
Fostered engagement by encouraging user-generated content through hashtags like #TheBrentfordProject, showcasing residents' experiences and perspectives.
Responded promptly to comments, questions, and concerns, building a sense of community and transparency.
Conducted virtual and in-person town hall meetings and Q&A sessions to involve the community in decision-making processes.
Community Support and Modern-Day Bulletin Board
1. Commercial Tenant Spotlight:
Created a dedicated section on social media platforms to showcase commercial tenants, acting as a modern-day bulletin board for businesses within The Brentford Project.
Regularly featured interviews, success stories, and special promotions to drive foot traffic and support local businesses.
2. Community Events and Initiatives:
Organized and promoted community events, including farmers' markets, art exhibitions, and outdoor performances, both online and on-site.
Collaborated with local organizations to support initiatives that aligned with The Brentford Project's values, such as sustainability and community well-being.
3. Feedback Loops:
Implemented feedback loops to gather insights from residents, businesses, and the local community, ensuring continuous improvement in services and amenities.
Actively addressed concerns and suggestions, reinforcing the perception that The Brentford Project is responsive to community needs.
results
Organic social media engagement increased by 33%, surpassing industry benchmarks.
User-generated content using project-specific hashtags saw a 25% uptick, indicating community involvement.
Commercial tenant spotlight posts contributed to a 10% increase in foot traffic for featured businesses.
The development gained positive media coverage and recognition as a benchmark for urban regeneration.
Through a holistic digital marketing strategy, Marketing Property successfully positioned The Brentford Project as a vibrant and integrated community, attracting both residents and businesses while contributing to the broader narrative of Brentford's regeneration.
CLIENT TESTIMONIALS
